INFO 5310

Psychological and Social Aspects of Connective Media

Course Description

Course information provided by the Courses of Study 2015-2016.

This course explores the behavioral foundations of communication technology and the information sciences, and the ways in which theories and methods from the behavioral sciences play a role in understanding people's use of, access to and interactions with information and communication technologies. Multiple levels of analysis—individual, small group, and larger collectives—will be included, along with multiple disciplinary perspectives. Course topics will include: Introduction to behavioral research methods; principles of human perception and cognition; cognitive perspectives on design, attention and memory; emotion/affect; psychological theories of language use and self-presentation in computer-mediated communication; social psychological perspectives on coordination and group work (digital interaction), organizational science theories of social ties and relationships; user motivation, persuasion. Methodological topics will include the design of lab and field experiments, survey studies, and field observations, common statistical techniques used in the behavioral sciences and how to interpret them, and strategies for reporting results from behavioral science studies.

When Offered Fall.

Permission Note Enrollment limited to: Cornell Tech students.

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