COMM 6760

COMM 6760

Course information provided by the Courses of Study 2015-2016.

Provides an overview of theory and research on public communication related to health behavior and policy change. Topics include theories of behavior change and message effects; formative and evaluative research; campaigns related to cancer, AIDS, obesity, smoking, nutrition, and drug use; and heterogeneity in campaign effects between populations.

When Offered Fall.

Prerequisites/Corequisites Prerequisite: one graduate-level research methods course.

View Enrollment Information

Syllabi: none
  •   Regular Academic Session. 

  • 3 Credits Graded

  • 17534 COMM 6760   LEC 001

  • Prerequisite: one graduate-level research methods course.