COMM 3070

Communicating for Impact: Developing Strategic Communication from Op-ed to Video

Course Description

Course information provided by the Courses of Study 2015-2016.

In many career fields, the ability to translate complex issues into compelling messages is an important professional skill. This requires knowledge of information gathering, message strategy and product selection. In this course, students pick a topic of personal interest and create strategic communication using four of the following popular traditional and multimedia formats: press release, fact sheet, blog, webpage, news story, op-editorial, audio slideshow, short video. Research continues through the semester as needs for facts and colorful content are identified with each product. Students learn effective use of data, narrative, commentary, storytelling, images, and message enhancement. Students are encouraged, but not required, to select topics related to science or sustainability. Class covers communicating about hot-button issues, such as climate change. Instructor will help students identify venues for publications.

When Offered Fall.

Prerequisites/Corequisites Prerequisite: COMM 2310 or COMM 2010 or approval of instructor.

Course Attribute (CU-SBY)

• Students will learn to work independently to develop an in-depth understanding of a current policy, science or technology issue' work with primary and secondary sources of information, and manage project from beginning to end.
• Students will learn to present complex information with clear and compelling writing and other forms of communication utilizing new and traditional media formats.

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