NCC 5530

Last Updated

  • Schedule of Classes - January 14, 2015 6:16PM EST
  • Course Catalog - January 14, 2015 6:21PM EST

NCC 5530
Marketing Management

Course information provided by the Courses of Study 2014-2015.

Addresses controllable and uncontrollable marketing variables that managers in multiproduct firms face in today's business environment. Topics include customer behavior, product planning, distribution, advertising and promotion, pricing, and competitive strategy.

When Offered Fall, spring.

Comments Non-Johnson School students only. Similar in content to M.B.A. core course NCC 5030.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits Grade(GRV)

  • 13379 NCC 5530   LEC 001

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  • Instruction Mode:
    ***NON-JOHNSON GRAD, UG SRS and JRS ONLY*** Add/Drop Dates: August 11th at 8:00am to September 9th at 4:00pm. You may add or drop a full semester class after September 9th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after October 10th you will also receive a "W" on your transcript in addition to the late fees.