NBA 6390

Last Updated

  • Schedule of Classes - January 14, 2015 6:16PM EST
  • Course Catalog - January 14, 2015 6:21PM EST

NBA 6390
Data Driven Marketing

Course information provided by the Courses of Study 2014-2015.

Deals with the use of data to make marketing decisions. Introduces concepts, methods, and applications of decision modeling to address marketing issues such as segmentation,targeting, positioning, promotions, advertising, and sales-force decisions. Unlike marketing courses that focus on conceptual material, this course provides skills to translate conceptual understanding into specific operational plans-a skill in increasing demand in organizations today. The course is particularly valuable to students planning careers in management consulting, marketing, and market research. It is designed for studentswho have some background in quantitative methods and have a willingness to deal with mathematical concepts.

When Offered Spring.

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits Grade(GRV)

  • 16073 NBA 6390   LEC 001

  •  

  • Instruction Mode:
    Add/Drop Dates: Johnson Students August 11th thru September 9th with an additional Add/Drop period beginning October 15th at 8:00am to October 21st at 4:00pm. Non-Johnson Students: October 20th at 8:00am to October 21st at 4:00pm. You may add or drop a second-half class after October 21st with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after October 28th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during the enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. Non-Johnson students must see their college registrar regarding policies connected with adding/dropping a second half Johnson School class. A petition may be required.

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits Grade(GRV)

  • 17215 NBA 6390   LEC 002

  •  

  • Instruction Mode:
    Add/Drop Dates: Johnson Students August 11th thru September 9th with an additional Add/Drop period beginning October 15th at 8:00am to October 21st at 4:00pm. Non-Johnson Students: October 20th at 8:00am to October 21st at 4:00pm. You may add or drop a second-half class after October 21st with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after October 28th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during the enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. Non-Johnson students must see their college registrar regarding policies connected with adding/dropping a second half Johnson School class. A petition may be required.