NBA 6290

Last Updated

  • Schedule of Classes - January 14, 2015 6:16PM EST
  • Course Catalog - January 14, 2015 6:21PM EST

NBA 6290
Current Topics in Marketing

Course information provided by the Courses of Study 2014-2015.

This course focuses on emerging topics such as new media, measuring marketing ROI, and novel business collaborations. Specific topics vary from year to year. Each topic is led by an industry guest speaker. Students are required to read related material before each class meeting and to analyze a current case provided by the speaker. Students, working in teams, present their case analysis in class and receive feedback from the speaker. Each student also submits an individual term paper. The class is graded pass-fail only, with a pass requiring full attendance at a minimum of five of the six class meetings with speakers.

When Offered Fall.

Prerequisites/Corequisites Prerequisite: NCC 5030.

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits SX/UX(SUX)

  • 15376 NBA 6290   LEC 001

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  • Instruction Mode:
    ***JOHNSON STUDENTS ONLY*** Add/Drop Dates: Johnson Students August 11th thru September 9th with an additional Add/Drop period beginning October 15th at 8:00am to October 21st at 4:00pm. You may add or drop a second-half class after October 21st with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after October 28th you will also receive a "W" on your transcript in addition to the late fees.