NBA 6250

NBA 6250

Course information provided by the Courses of Study 2014-2015.

The course covers critical decisions in international marketing, and information need to make sound expansion decisions. There will be lectures, five case discussions, group project work, and student presentations. A framework enables student teams to apply learning to the brand of their choice, expanding into a market of their choice. Choices include: how to determine when a brand is ready to expand internationally, how to decide which markets to enter and in what sequence, business model and local partnership structure options, how firms organize marketing responsibilities globally, and more.

When Offered Fall.

Prerequisites/Corequisites Recommended prerequisite: background in core marketing.

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Syllabi: none
  •   Seven Week - First. 

  • 1.5 Credits Stdnt Opt

  • 15315 NBA 6250   LEC 001

  • Instruction Mode:
    ***JOHNSON AND GRAD STUDENTS ONLY*** Add/Drop Dates: Johnson Students ¿ August 11th at 8:00am to September 9th at 4:00pm. Non-Johnson Students: September 2nd at 8:00am to September 9th at 4:00pm. You may add or drop a first-half class after September 9th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after September 16th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during their enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows.