HADM 6480

Last Updated

  • Schedule of Classes - January 14, 2015 6:16PM EST
  • Course Catalog - January 14, 2015 6:21PM EST

HADM 6480
Brand Management

Course information provided by the Courses of Study 2014-2015.

Brands have become the central organizing principle of most hospitality organizations, guiding every decision and every action. This course addresses important brand management decisions faced by hospitality firms. Combining the latest in thought leadership on this topic with practical exercises, case studies, and guest speakers you understand how to manage a brand for increased customer loyalty, market advantage and profitability. We will cover key elements of brand management via presentations and discussions on key concepts, reading and discussing current brand management research, insights from guest speakers, and preparing and analyzing hospitality brand case studies. Learning is assessed via in-class contributions, written analysis of cases, a mid-term, and a final exam.

When Offered Fall.

Comments Elective.  Co-meets with HADM 4480. Undergraduate students must enroll in HADM 4480 

View Enrollment Information

Syllabi: none

  •   Regular Academic Session.  Combined with: HADM 4480

  • 3 Credits Stdnt Opt

  • 13586 HADM 6480   LEC 001

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  • Instruction Mode:
    Prerequisite: a basic marketing course. Undergraduates must enroll in HADM 4480. If the course is full, come to the first class to get on the waitlist, do not email the instructor.