HADM 6405

Last Updated

  • Schedule of Classes - January 14, 2015 6:16PM EST
  • Course Catalog - January 14, 2015 6:21PM EST

HADM 6405
International Marketing

Course information provided by the Courses of Study 2014-2015.

Teaches students how to create an international expansion plan for products and services. The course progression follows the creation of such a plan; students submit four papers that reflect the components of this plan, and the final submission should look like a real international business plan. To that end, students learn how to identify internationally transferable competitive advantages and define their product/service based on that; perform quantitative analyses of all potential markets; complete more detailed qualitative and quantitative analyses of two target markets (of their choice); and develop a marketing entry strategy.

When Offered Fall, spring.

Prerequisites/Corequisites Prerequisites: core marketing class or permission of instructor.

Comments Co-meets with HADM 4405. Elective.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session.  Combined with: HADM 4405

  • 3 Credits Stdnt Opt

  • 15994 HADM 6405   LEC 001

  •  

  • Instruction Mode:
    Completion of core marketing class or permission of instructor. Undergraduates must enroll in HADM 4405.