HADM 6405
Last Updated
- Schedule of Classes - January 14, 2015 6:16PM EST
- Course Catalog - January 14, 2015 6:21PM EST
Classes
HADM 6405
Course Description
Course information provided by the Courses of Study 2014-2015.
Teaches students how to create an international expansion plan for products and services. The course progression follows the creation of such a plan; students submit four papers that reflect the components of this plan, and the final submission should look like a real international business plan. To that end, students learn how to identify internationally transferable competitive advantages and define their product/service based on that; perform quantitative analyses of all potential markets; complete more detailed qualitative and quantitative analyses of two target markets (of their choice); and develop a marketing entry strategy.
When Offered Fall, spring.
Prerequisites/Corequisites Prerequisites: core marketing class or permission of instructor.
Comments Co-meets with HADM 4405. Elective.
Regular Academic Session. Combined with: HADM 4405
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Credits and Grading Basis
3 Credits Stdnt Opt(Student Option)
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Class Number & Section Details
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Meeting Pattern
- TR Statler Hall 341
Instructors
Katz, J
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Additional Information
Instruction Mode:
Completion of core marketing class or permission of instructor. Undergraduates must enroll in HADM 4405.