HADM 4490

Last Updated

  • Schedule of Classes - January 14, 2015 6:16PM EST
  • Course Catalog - January 14, 2015 6:21PM EST

HADM 4490
Integrated Marketing Communications

Course information provided by the Courses of Study 2014-2015.

This course has both a strategic and consumer centric focus. Students will take a "deep dive" into the complex theoretical underpinnings of the modern environment of Marketing Communications. With theory at the core of understanding, students will learn how to build a strategic and focused connection to managerial application. With the modern hospitality marketer awash in data, this course will focus on how to intelligently "navigate" based on a deep understanding of the customer's psyche, receptivity to marketing communications as well as behavioral throughput. Strategically harnessing consumer generated communication content will be of key focus. Students will demonstrate their expertise with essay exams and a comprehensive group written project and presentation.

When Offered Fall.

Comments Elective. Co-meets with HADM 6490.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session.  Combined with: HADM 6490

  • 3 Credits Grade(GRV)

  • 13611 HADM 4490   LEC 001

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  • Instruction Mode:
    Graduate students must enroll in HADM 6490.