HADM 4460
Last Updated
- Schedule of Classes - January 14, 2015 6:16PM EST
- Course Catalog - January 14, 2015 6:21PM EST
Classes
HADM 4460
Course Description
Course information provided by the Courses of Study 2014-2015.
The development and application of pricing strategies in the hospitality industry are presented. Marketing, economic, and financial-pricing principles are applied in the context of the hospitality industry. Students are exposed to both theory and the practical application of pricing tools and analytical processes. Major trends and issues in hospitality pricing are examined and discussed, including the emerging role of channel management and group pricing. Readings, lecturers, discussions, cases, exercises, and presentations by industry experts are used to acquaint the student with the complexity and the methods of executing strategic and tactical hospitality pricing actions.
When Offered Fall.
Prerequisites/Corequisites Prerequisites: HADM 1410 and HADM 2430, others by permission of instructor.
Regular Academic Session.
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Credits and Grading Basis
3 Credits Grade(GRV)(Graded (GRV))
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Class Number & Section Details
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Meeting Pattern
- MW Statler Hall 165
Instructors
Carroll, W
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Additional Information
Instruction Mode:
Prerequisites: HADM 1410 and HADM 2430 or permission of the instructor.
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