HADM 4460

HADM 4460

Course information provided by the Courses of Study 2014-2015.

The development and application of pricing strategies in the hospitality industry are presented. Marketing, economic, and financial-pricing principles are applied in the context of the hospitality industry. Students are exposed to both theory and the practical application of pricing tools and analytical processes. Major trends and issues in hospitality pricing are examined and discussed, including the emerging role of channel management and group pricing. Readings, lecturers, discussions, cases, exercises, and presentations by industry experts are used to acquaint the student with the complexity and the methods of executing strategic and tactical hospitality pricing actions.

When Offered Fall.

Prerequisites/Corequisites Prerequisites: HADM 1410 and HADM 2430, others by permission of instructor.

View Enrollment Information

Syllabi: none
  •   Regular Academic Session. 

  • 3 Credits Grade(GRV)

  • 13584 HADM 4460   LEC 001

  • Instruction Mode:
    Prerequisites: HADM 1410 and HADM 2430 or permission of the instructor.