HADM 4340

Catering and Special Events Management

Course Description

Course information provided by the Courses of Study 2014-2015.

The catering and special events industries are among the fastest-growing segments within the hospitality industry. This course focuses on off-premise and on-premise catering for social and business functions and the management of large-scale independent events, such as sporting events, artistic performances, and product launches. Topics include organizational structure, legal aspects of catering and special events management, product and service development, marketing and sales, catered function and special event planning and execution, staff recruitment and training, post-event analysis, financial success of catering, and special events businesses.

When Offered Fall.

Fees Cost of required field trip to New York City: approx. $250.
Permission Note Enrollment limited to: 30 students.
Prerequisites/Corequisites Prerequisites: HADM 2360 or permission of instructor.

Comments Elective. Attendance during a two-day, weekend event-design charette is mandatory.

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