COMM 3070

Last Updated

  • Schedule of Classes - January 14, 2015 6:16PM EST
  • Course Catalog - January 14, 2015 6:21PM EST

COMM 3070
Communicating for Impact: Developing Strategic Messages

Course information provided by the Courses of Study 2014-2015.

In many career fields, the ability to translate complex issues into compelling messages is an important professional skill. This requires knowledge of information gathering, message strategy and product selection. In this course, students pick a topic of personal interest and create strategic messages using four of the following popular traditional and multimedia formats: press release, fact sheet, blog, webpage, news story, op-editorial, audio slideshow, short video. Research continues through the semester as needs for facts and colorful content are identified with each product. Students learn effective use of data, narrative, commentary, storytelling, and message enhancement. Students are encouraged, but not required, to select topics related to science or sustainability. Class covers communicating about hot-button issues, such as climate change. Instructor will help students identify venues for publications.

When Offered Fall.

Prerequisites/Corequisites Prerequisite: COMM 2310 or COMM 2010 or approval of instructor.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits Graded

  •  4930 COMM 3070   LEC 001

  •  

  • Instruction Mode:
    Students should have successfully completed COMM 2310 or COMM 2010 prior to enrollment in COMM 3070.