NCC 5030

NCC 5030

Course information provided by the Courses of Study 2019-2020.

The course is designed to introduce you to the fundamental concepts of marketing and customer-centric management that are relevant not just to marketers but to all business managers. After taking the course, you should be well prepared to formulate and communicate rigorous and practical solutions to commonly faced marketing problems across industries. This includes formulating a go-to-market strategy for a new product as well as strategies to manage existing customer relationships. A summary of the course goals is as follows:

When Offered Fall, Summer.

Permission Note Enrollment limited to: Johnson MBA first year students.

Comments Johnson School core course. Non-Johnson students, see NCC 5530.

View Enrollment Information

Syllabi: none
  •   Seven Week - First. 

  • 2.5 Credits GradeNoAud

  • 14789 NCC 5030   LEC 001

    • R
    • Aug 29, 2019
    • Stayman, D

      Woolley, K

    • M
    • Oct 7, 2019
    • Stayman, D

      Woolley, K

  • ***Johnson Students Only*** August 29th class session will meet in Statler Auditorium October 7th class session will meet in Statler Ballroom

Syllabi: none
  •   Seven Week - First. 

  • 2.5 Credits GradeNoAud

  • 14790 NCC 5030   LEC 002

    • R
    • Aug 29, 2019
    • Stayman, D

      Woolley, K

    • M
    • Oct 7, 2019
    • Stayman, D

      Woolley, K

  • ***Johnson Students Only*** August 29th class session will meet in Statler Auditorium October 7th class session will meet in Statler Ballroom

Syllabi: none
  •   Seven Week - First. 

  • 2.5 Credits GradeNoAud

  • 14791 NCC 5030   LEC 003

    • R
    • Aug 29, 2019
    • Stayman, D

      Woolley, K

    • M
    • Oct 7, 2019
    • Stayman, D

      Woolley, K

  • ***Johnson Students Only*** August 29th class session will meet in Statler Auditorium October 7th class session will meet in Statler Ballroom

Syllabi: none
  •   Seven Week - First. 

  • 2.5 Credits GradeNoAud

  • 14792 NCC 5030   LEC 004

    • R
    • Aug 29, 2019
    • Stayman, D

      Woolley, K

    • M
    • Oct 7, 2019
    • Stayman, D

      Woolley, K

  • ***Johnson Students Only*** August 29th class session will meet in Statler Auditorium October 7th class session will meet in Statler Ballroom