BANA 6390

BANA 6390

Course information provided by the Courses of Study 2022-2023.

Students will gain insight into how consumers make decisions through choice-based conjoint analysis; learning to extrapolate, interpret and then optimize data. A further look into digital advertising analytics will require students to explore marketing mix models and how to determine optimal pricing from conceptual and mathematical standpoints.

When Offered Spring.

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Syllabi: none
  •   Seven Week - First. 

  • 1.5 Credits Graded

  • 19031 BANA 6390   LEC 001

    • TBA
    • Jan 23 - Mar 14, 2023
    • Gupta, S

  • Instruction Mode: In Person
    Enrollment limited to: MS-BANA students only