- Schedule of Classes - January 29, 2023 7:36PM EST
- Course Catalog - January 29, 2023 7:15PM EST
Course information provided by the Courses of Study 2022-2023.
Students will gain insight into how consumers make decisions through choice-based conjoint analysis; learning to extrapolate, interpret and then optimize data. A further look into digital advertising analytics will require students to explore marketing mix models and how to determine optimal pricing from conceptual and mathematical standpoints.
When Offered Spring.
Seven Week - First.
Credits and Grading Basis
1.5 Credits Graded(Letter grades only)
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