BANA 6390

Last Updated

  • Schedule of Classes - January 29, 2023 7:36PM EST
  • Course Catalog - January 29, 2023 7:15PM EST

BANA 6390
Analytics for Demand Management

Course information provided by the Courses of Study 2022-2023.

Students will gain insight into how consumers make decisions through choice-based conjoint analysis; learning to extrapolate, interpret and then optimize data. A further look into digital advertising analytics will require students to explore marketing mix models and how to determine optimal pricing from conceptual and mathematical standpoints.

When Offered Spring.

View Enrollment Information

Syllabi: none

  •   Seven Week - First. 

  • 1.5 Credits Graded

  • 19031 BANA 6390   LEC 001

    • TBA
    • Jan 23 - Mar 14, 2023

    • Gupta, S

  • Instruction Mode: In Person
    Enrollment limited to: MS-BANA students only

    Department Consent Required (Add)