BANA 6340

BANA 6340

Course information provided by the Courses of Study 2022-2023.

The term "Customer Centric" is synonymous with proactive business strategy worldwide. Primarily due to advances in technology, we are experiencing a fundamental shift in business, i.e., the shift from focusing on the product towards focusing on the individual customer as the most critical unit of analysis, in both the Business-to-Business (B2B) and Business-to-Consumer (B2C) sectors. This course aims students to understand the analytical tools for different aspects of customer centricity: as part of a knowledge management system (understanding the customer), as part of the development of strategic competence as a learning organization (building a customer-centric culture), and as a foundation for corporate strategy development and execution (serving the customer).

When Offered Summer.

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Syllabi: none
  •   Seven Week - Second. 

  • 1.5 Credits Graded

  • 19032 BANA 6340   LEC 001

    • TBA
    • Mar 15 - May 9, 2023
    • Park, Y

  • Instruction Mode: In Person
    Enrollment limited to: MS-BANA students only